Store Manager / Information Center Manager

Guide to Iceland is looking for a driven Store and Information Center Manager for its new store on Laugavegur in Reykjavík.

This is a varied and exciting management role in the heart of downtown Reykjavík, combining tourist information services, the sale of high-quality souvenirs, and a small historical exhibition designed to introduce visitors to Iceland, its history, culture, and travel opportunities in an engaging way.

We are looking for someone who is passionate about excellent service, has a strong sense for sales and product selection, and is capable of building a professional, welcoming, and efficient work environment.

Main Responsibilities

The Store Manager will be responsible for the daily operations of the store and information center. This includes ensuring excellent service for tourists, managing staff, organizing work schedules, and making sure the store is always clean, attractive, and well organized.

The role also includes responsibility for purchasing, inventory management, and product presentation. This involves selecting products that fit the Guide to Iceland brand, monitoring sales, stock levels, and margins, and developing the product range with an emphasis on Icelandic design, souvenirs, gift items, and other products that appeal to travelers.

The Information Center Manager will ensure that staff can provide clear, helpful, and high-quality information about travel in Iceland, activities, day tours, safety, weather, transportation, and Guide to Iceland’s services. The person in this role will also help develop the visitor experience connected to the small historical exhibition and use it to attract people into the store and create a positive first impression.

Areas of Responsibility

The role includes responsibility for daily operations, service quality, sales performance, staffing, purchasing, inventory management, and the overall customer experience. The successful candidate will work closely with Guide to Iceland’s management team to build a new and visible brand touchpoint in one of the busiest locations in the country.

Requirements

We are looking for someone with experience in retail operations, customer service, tourism, purchasing, or a similar field. Experience managing staff is important, as is the ability to take responsibility, solve problems quickly, and maintain an overview in a busy environment.

Strong Icelandic and English skills are required, and additional languages are an advantage. The ideal candidate will have a strong service mindset, a positive attitude, excellent organizational skills, and an interest in Iceland, travel, and culture.

We Offer

We offer an exciting opportunity to take part in building a new Guide to Iceland store and information center on Laugavegur. This role is well suited to someone who wants to make an impact, help build a new project from the ground up, and work in a lively international environment where no two days are the same.