Digital Marketing Manager

We are looking for someone who is resourceful, creative, and energised by finding new ways to turn traffic into bookings. As our Digital Marketing Manager, you will manage the digital presence for two brands, Iceland Tours and Iceland Unlimited, both operating in a fast-changing digital landscape.
In a small team like ours, you wear many hats; thinking strategically one moment and rolling up your sleeves the next.

Key Responsibilities

• Develop and run multi-channel marketing strategies, spanning email, content, SEO/SEM and seasonal campaigns, to drive traffic and conversions for both brands

• Own ecommerce optimization, conversion rate, site experience and booking flow, turning opportunities into results

• Manage content calendars and website content through our CMS, and keep social media aligned with each brand's identity and goals

• Track performance and turn data into clear, actionable recommendations for each brand

• Bring curiosity and hands-on experimentation with AI tools, from content to campaign analysis, no expertise needed, just openness to try things

• Manage relationships with agencies and freelancers, and collaborate with the wider Travel Connect Marketing Office

• Stay current with digital marketing trends and recommend new approaches to reach our audience

What We're Looking For

• 2+ years of experience in digital marketing, preferably in tourism

• Strong understanding of digital marketing channels, tools (Google Analytics, Search Console, SEMrush) and best practices

• Genuine curiosity about AI tools and how they can make marketing work faster and smarter

• Analytical skills, able to turn data into clear, actionable insights

• Strong communication and project management skills, comfortable managing multiple priorities across two brands

• Ability to work well independently and as part of a team

• Strong communication skills in English, Icelandic is a plus

About Us

Iceland Unlimited and Iceland Tours are two travel brands based in Reykjavík, part of the Travel Connect group. We build real trips for real people, and we care a lot about doing it well. We are a team of 10, going through an exciting period of change, and we are looking for someone who wants to help shape what comes next.

Iceland Unlimited focuses on tailor-made self-drive holidays and private guided tours. Iceland Tours offers expertly designed packages that bring Iceland's nature and culture to travellers looking for great value and convenience.

Iceland Unlimited and Iceland Tours are part of the Travel Connect group. We share our office space with the rest of the group at Suðurlandsbraut 34, where around 250 travel colleagues come together every day. Learn more about Travel Connect

We prioritise the wellbeing of our employees. Come on board and enjoy a shorter work week, paid lunch breaks, good and healthy food options, and transportation grants. You will have access to our relaxation room and be able to attend events organised by our health and social committees.

You will soon see why our employees say the biggest perk is simply being part of this team.

How to Apply

Apply by Monday, August 24, 2026.

All applicants will be considered equally and fairly, regardless of gender, identity or background. Everyone eligible is encouraged to apply.

For more information about the role, please contact: Carolina Castillo, CEO, [email protected]